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Internet Trends 2007


Resources added 09/07

Articles News 09/07, Institutional, Studies, Initiatives


Social Networks: The Trend That’s Here To Stay
The Widget Gold Rush
Performance Of In-Game Ads Skyrockets
Billion Targeted Ads Can’t Be Wrong
Articles: Adotas

Online domain name game yields real profits for virtual brokers
Article: Boston.com

E-mail volumes beat out direct mail for the first time in the UK
ETailers focus on long tail, multichannel, holidays
Petco and QVC find online video and user-generated reviews engage customers
Articles: DM News

Social search: Capitalize on brand buzz
Warning: Your IM strategy may be outdated
Improve conversion by incorporating presence
Articles: iMedia Connection

Slide Users Add 1 Million Widgets Every Day
Article: Mashable

Gaming Surpasses Video, Social Nets In Online Popularity: Study
Orb Passes 1 Million Users As ABI Argues Against Media Barriers
Articles: MediaPost Publications

The Attention Economy: An Overview
Article: Read/WriteWeb

Universal Search Revealed: How SEO is Changing
Article: SearchAnyWay Blog

The Beginner’s Guide to Social Media Optimization
The Domaining Revolution: Lessons From The Domain Roundtable
Articles: Search Engine Guide

comScore: Social Net Traffic Increased as Much as 774%
80% of U.S. Customers Trust Peer Reviews
19% of Teens' WOM Activity Happens Online
Over Half of the Inc. 500 Monitor Social Media
Congress Grants Bloggers Journalistic Rights
Articles: WOMMA

Institutional Information, Organizations and Studies

Articles News, Institutional, Studies, Initiatives


The IAB defines Best Practices for Lead Generation Data Transfer
Email Campaign Performance Metrics Definitions
Press Releases: IAB

Selected News at W3C
W3C Multimedia Semantics Incubator Group
Web Services Activity

Internet Studies and Market Research



Bi-Annual Online Video Study
Study: Advertising.com

Global Findings Show Decline of TV as Primary Media Device
Business to Business New Media Marketing Budgets More Aggressive Than Business to Consumer
Studies: Center for Media Research

DM News Essential Guide to Multichannel Retail (PDF)
Study: DM News

ITtoolbox Research
Studies: ITtoolbox

Online Video: 57% of internet users have watched videos online and most of them share what they find with others
Study: PEW Internet

Internet Initiatives and new Organizations



CADNA, Coalition against Domain Name Abuse
http://www.cadna.org/

Move my Data
Copyright Project on User generated Content
http://movemydata.org/

OIN, Open Invention Network Linux Patent Project
http://www.openinventionnetwork.com/



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E-Marketing News

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Internet Trends 2007
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Resources added 08/07

Articles News 08/07, Institutional, Studies, Initiatives


Pump Up Your Brand, Empower Your Customers
Contextual Video Ads Becoming The New Black?
New Paradigm Proves Net Is Bigger Than TV
Articles: Adotas

Open standards for social networking
Podcasters unite to figure out a role for ads
CD sales drop, digital music jumps in 1st half '07
Articles: Cnet News

Nielsen/Net Ratings adds 'Total Minutes,' 'Total Session' metrics
Article: DM News

The Web 2.0 News Flash: On the Desktop
Internet Video by the Numbers
Adding Flavor on the Desktop
How to Do Social Media Marketing Right
Articles: iMedia Connection

Ipsos: Social Networking Becoming Dominant Web Activity Worldwide
Widget Industry Struts Its Stuff At 1st WidgetCon
Heavy Contest Winner Gets 1.2 Million Streams
Articles: MediaPost Publications

60% of Europeans adopt "social computing"
Article: Netimperative

Alloy: Teens prefer ads in widgets on social nets
Article: Online-Publishers.org

Spending on Convergent Platforms Will Exceed 50% of Global Entertainment & Media Spending by 2011
Press Release: PricewaterhouseCoopers

PC Shipments Increased in Second Quarter of 2007
Article: Systems-World.de

Institutional Information, Organizations and Studies

Articles News, Institutional, Studies, Initiatives


IAB Launches the Creative Specs Database
Email Campaign Performance Metrics Definitions
Rich Internet Applications Measurement Guidelines
News: IAB

OECD Communications Outlook 2007
OECD Recommendation on Consumer Dispute Resolution and Redress
OECD Recommendation on Electronic Authentication and Guidance for Electronic authentication
Press Releases, Studies: OECD

Selected News at W3C
W3C Completes Work on Critical Web Services Standard
W3C Emotion Incubator Group (Final Report)
Efficient XML Interchange Working Group
GRDDL Working Group

W3C Rich Web Clients
Web Application Formats Working Group
Widgets 1.0 Requirements
XBL 2.0 Primer: An Introduction for Developers

Internet Studies and Market Research



More Lookers Than Doers For User Generated Content
E-Commerce Tech Spending By Retailers On The Rise
Studies: Center for Media Research

Silver Surfers Executive Summary
Wireless Users Executive Summary 2007
Studies: EIAA

2007 ITtoolbox / PJA IT Social Media Index: Inaugural Survey Results
Study: IT Toolbox

Netimperative Sector Report: Online Retail
Study: Netimperative

Online Video
Home Broadband Adoption 2007
China's Online Population Explosion
Studies: PEW Internet

Internet Initiatives and new Organizations



Association for Downloadable Media
Audience Measurement Initiative, Episodic and Downloadable Media
http://www.downloadablemedia.org/

Socialstream Project
Social Media Project, Network Aggregation

OSA, Open Solutions Alliance
http://www.opensolutionsalliance.org/



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Resources added 07/07

Articles News 07/07, Social Media, Institutional, Studies, Initiatives


Bluelight Special on Ad Serving
Adolescent Mobile Marketing Learning The Facts Of Life
Articles: Adotas

Atlas Research Discovers that Consumers Convert at Much Higher Rates When Viewing Ads Across Multiple Web Sites
Press Release: Atlas Solutions

Study: Shoppers will pay for privacy
Digital signatures get Web standards nod
Putting HD video on your phone
Wi-Fi memory cards coming to cameras
Articles: Cnet News

comScore Media Metrix Releases Top 50 Web Rankings for May
Press Releases: ComScore

Trend: Live Video Ads
Article: cscout

Pay-per-click going beyond acquisition: DM Days panelists
Online marketing budgets in industrial sector grow
Articles: DM News

Your Go-To Guide for In-Game Advertising
Article: iMedia Connection

For Niche Media, Aggregation is Key
A Million Answers For Mobile Advertisers
CEA: Computers Becoming Main Audio Devices
Study: Internet 2nd Most Essential Medium, But #1 in Coolness
Dot-Com Bubble Begins To Deflate--Again
Articles: MediaPost Publications

Online advertising continues boom in U.S., Europe
Projections show online ad growth in long boom
Articles: Online-Publishers.org

Domain Sellers Party Like Its 1999
Article: TechCrunch

Social Media News and Trends



Is the Enterprise Afraid of Web 2.0?
Article: CIO

“comScore Widget Metrix” Service Launched to Track Widget Usage Across the Web
Press Release: ComScore

Don't overlook social media users as buyers, warns DM Days keynoter
Article: DM News

The Crowded World of Social Networks
Article: eMarketer

The Big Idea Behind Social Commerce
How Brands Make Friends Forever on MySpace
Articles: iMedia Connection

Online Influencers: How The New Opinion Leaders Drive Buzz On The Web
Article: InformationWeek

ITToolbox / PJA IT Social Media Index (PDF)
Study: ITToolbox

The State of the Live Web, April 2007
Research: sifry.com

Attack of the Advertising Widgets
Article: TechCrunch

Millennials Spread WOM About Stuff They Like
Online Shoppers Hungry for Social Experience
80% of Marketers Say Viral Builds Awareness
52% of Americans View Online Video Weekly
Articles: WOMMA

Institutional Information, Organizations and Studies



MMA updates Advertising Guidelines with Focus on downloadable Content and Mobile Web
dotMobi Advisory Group and MMA Form Global Industry Alliance
Press Releases: MMA Global

Common IMS to be centred in the 3GPP Services Specification Group
Press Release: ETSI

Selected News at W3C
New Standards Confirmed for Voice-driven Web Applications
Accessible Rich Internet Applications (WAI-ARIA) Suite Overview
Semantic Web Education and Outreach Interest Group: Case Studies and Use Cases
Ubiquitous Web Applications
Web of Services for Enterprise Computing Workshop Report
Efficient XML Interchange Working Group

Internet Studies and Market Research



Reports and Research Local Media
Studies: Borrell Associates

EIAA Europe Online (PDF)
EIAA Digital Mums Report (PDF)
Studien: EIAA

A Typology of Information and Communication Technology Users
Don’t Blame Me: It’s the Phone’s Fault!
Cyberbullying and Online Teens
Studien: PEW Internet

Global Use and Attitudes Towards Web Analytics - March 2007
Research: Web Analytics Demystified

Internet Initiatives and new Organizations



MediaTrust
http://www.themediatrust.org/



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