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Internet Trends 2007


Resources added 12/07



IAB Study Shows: Money Does Grow On Trees!
AdMob’s Tony Nethercutt Speaks Out (Mobile Advertising)
We Don’t Need "Do Not Track" (Privacy)
E-Mail ROI Is Falling
Articles: Adotas

Social Networks Key Way to Target Gen-Mobile
Shops Stand to Lose in Digital Revolution
Articles: AdWeek

You want to see a video of the Bug Labs hardware in action, don’t you?
(Video about a new Hardware Concept)
Article: CrunchGear

Customer reviews helpful for e-commerce: survey
TV advertisers face challenges, opportunities in consumer TV 3.0: ad:tech panel
Articles: DM News

Google Launches OpenSocial to Spread Social Applications Across the Web Where's my Gphone? Press Release, Blog Post: Google

How hot products warmed up to social media
The art of widgetry: a primer
Elevate interactivity with XML tags
Articles: iMedia Connection

ad:tech Panel: Advertisers Crave Social Networks and Social Media
An Honest Answer from Canada: We Are Throttling P2Ps!
Articles: Mashable

Teens Prefer To Shop The Mall Instead Of Online
Social Researchers Get Brands to Leverage Info
Word-of-Mouth Marketing On The Upswing
Marketers Reach Key Demos Via Mobile
Migration of Ad Dollars to Internet Accelerates
Articles: MediaPost Publications

Academic Review: What is in the data? Leveraging Mobile Ad Network Data
Article: MMA Global

NASDAQ Internet Index
New Index for Internet Stocks
Stock Index, NASDAQ

Return Path launches first Email Rendering Solution for Mobile Devices
Press Release: Return Path

Google Opens OpenSocial Site And Provides Orkut Support
Video Ads: Every Startup Has A Different Solution
Social Site Rankings (September, 2007)
Articles: TechCrunch

SPECIAL: Ad Tracking



We Don’t Need "Do Not Track"
Artikel: Adotas

Would You Join a "Do Not Track" List?
AOL Letting You Signup for the "Do Not Track" List
Articles: Mashable

FTC Town Hall Meeting Raises Questions On Regulation
Privacy Mavens Leery Of Latest Targeted Ad Launches
New Facebook, MySpace Ad Programs Prompt FTC Complaint
EU Examines Behavioral Targeting, Privacy
Articles: MediaPost Publications

Institutional Information, Organizations and Studies



Commission welcomes start of a new era for Europe's audiovisual media
Commission strategy for Mobile TV in Europe endorsed by Member States
Commission calls for an all-inclusive digital society
RFID Technology: Lisbon Conference has set a milestone in forging the "Internet of Things"
Press Releases, Report: EU Information Society Portal

GSM Association Aims For Global Point Of Sale Purchases by Mobile Phone
Press Release: GSM Association

EMEA Mobile Marketing Forum highlights growth in mobile marketing and cosumer adoption
Mobile Marketing Forum Findings: Industry Collaboration Key to Success of Mobile Marketing
Introduction to Mobile Coupons (PDF)
Press Releases, Paper: MMA Global

Selected News at W3C
W3C Semantic Web Activity

Internet Studies and Market Research



AdMob Mobile Metrics
http://www.admob.com/metrics/

Journalists Consistent in Their Online Use and Preferences
Mobile Users Want Internet, Maps, And Local Search
Future Techniques in Online Marketing
Studies: Center for Media Research

Internet Initiatives and new Organizations



CIDRE mGovernment
http://www.cidremobile.eu/

DAISY, Digital Accessible Information System Consortium (Publishing)
http://www.daisy.org/

IEB, Institute of Electronic Business
http://www.ieb.net/

Open Handset Alliance
http://www.openhandsetalliance.com/



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Resources added 11/07

Articles News 11/07, Institutional, Studies, Initiatives


New Face Of Business Means New Face Of Marketing
Passionistas: A Marketer’s New Best Friend
Article: Adotas

GUS makes SEM success dependent on diverse content
Free shipping the norm this holiday season: Shop.org study
Article: DM News

California Earthquake: Twitter First, Take Cover Later
Article: Mashable

Online Ad Marketplace To Exceed $61B By 2012: Forrester
Marketers Put More Money Into Social Media: Survey
The Parallel Universe of Mobile Search
Brands Increase Interest In Mobile Campaigns: Survey
Mobile Video Audience Grew To 8 Million: MMetrics
Media Giants Team On Content Piracy Measures
Articles: MediaPost Publications

Your Guide to Virtual Worlds
Article: PBS

Why should Video Marketing be included in your marketing mix?
Article: tubemogul

Institutional Information, Organizations and Studies



White paper on the "Networked Media of the future"
Paper: Cordis (EU)

Security Issues and Recommendations for Online Social Networks (PDF)
Paper: ENISA

Broadband Access in the EU as at 1 July 2007 (PDF)
Paper: EU Information Society Portal

Historic Internet Advertising Revenues: First Half of ’07 Hits $10 billion, Q2 ’07 Exceeds $5 Billion for First Time
Key Initial Deliverables From Industry-Wide Study on Marketing and Media Ecosystem 2010 Confirm Digital's Prominence
Rich Internet Application Impression Measurement Guidelines
Games Advertising Platform Status Report
IAB On-Time Delivery Toolkit for Interactive Media
Articles, Press Releases: IAB

Selected News at W3C
Workshop on Mobile Ajax (Report)
W3C Mobile Web Initiative
W3C Workshop on Next Steps for XML Signature and XML Encryption (Report)
PLING, W3C Policy Languages Interest Group

Internet Studies and Market Research



Advergaming
All Channels Lead To The Consumer
Social Media and Conversational Marketing Portends Revamp of Marketing P's
Navigation Tops Downloadable Mobile Apps
Cool Not As Important As Connected For Teens With Cell Phones
Studies: Center for Media Research

Broadband: What's All the Fuss About?
Parent and Teen Internet Use
Teens and Online Stranger Contact
E-patients With a Disability or Chronic Disease
Studies: PEW Internet

Internet Initiatives and new Organizations



Rubicon Project
Advertising Network Aggregator
http://rubiconproject.com/



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Resources added 10/07

Articles News 10/07, Institutional, Studies, Initiatives


The Age Of Association
ABC And AOL Follow "Free" Trend
Articles: Adotas

Web ad blocking may not be (entirely) legal
Music industry betting on "ringle" format
Music exec says business model is "done"
Adobe brings high definition to Flash videos
Articles: Cnet News

E-commerce grows by 25 percent in 2006: Shop.org
Web 3.0: Shop.org Summit keynote
Articles: DM News

The what, who, why, how and wow of widgets
Advertisers romancing the pod(cast)
Make more cash: use your site for leads
Articles: iMedia Connection

Widgets Craze In Full View
Conversational Marketing Still Rare
Unisfair: Virtual Events Generate Leads
Online Display Ads Grew 17.7% to $5.52B For First Half: TNS
Articles: MediaPost Publications

Top social networks by global region
Article: Netimperative

Listening for Ads (Mobile Ad Effectiveness Research)
Article: Technology Review

Institutional Information, Organizations and Studies



IAB Lead Generation Leader (PDF)
Paper: IAB

Mobile Marketing Association publishes EMEA Mobile Advertising Guidelines
Press Release: MMA Global
(Mobile Advertising Guidelines for Europe, Middle East and Africa) (PDF)
(Mobile Search Use Cases) (Paper, PDF)

Selected News at W3C
OWL (Web Ontology Language) Working Group
Semantic Web Activity News
Web Services Activity

Internet Studies and Market Research



Online Video Viewers Looking For News Clips
Nine Billion Videos Viewed Online in July
CNET Tops News and Tech Destinations in August
Rationale For Mobile Advertising Growth
Studies: Center for Media Research

Will Internet Kill the Radio Star?
Study: eMarketer

Hobbyists Online
Study: PEW Internet

Evans Data Research IT, Software
http://www.evansdata.com/

The Diffusion Group Media, IP Media
http://www.thediffusiongroup.com/

Internet Initiatives and new Organizations



Next Generation Media
Networking Innovations, Home Networking, Telematics
http://www.nextgenerationmedia.de/

Open IPTV Forum
Industry Association, Standardization
http://www.openiptvforum.org/



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