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Internet Trends 2008


Resources added 03/08

Articles News 03/08, Institutional, Studies, Initiatives


Behavioral Advertising: Forget Everything You’ve Learned?
Coach Potatoes Surf Web, Not TV Channels — Market Accordingly
Disgruntled U.K. Customers Leave Brick-and-Mortar Stores for Web
Articles: Adotas

WidgetBucks Launches Behavioral Widget Ads
comScore: Social Networks Still Growing Strong, Engagement Leveling Off
Articles: Mashable

Organic Search, Behavioral Targeting Big Winners For ROI
Study: Brand-Driven Traffic Converts Best For Online Retailers
Search Volume Rebounds In January
Report: EU To Curb Search Engines
UK Carriers Collaborate On Targeting Consumer Mobile Ads
U.S. Internet Advertising Grew By 27% To $25.5 Billion In 2007
Articles: MediaPost Publications

Podcasts Taking Off (Again): eMarketer
In Japan Half The Top Selling Books Are Written On Mobile Phones
Articles: TechCrunch

Global Mobile Awards 2008 – Winners
Article: Global Mobile Awards

Institutional Information, Organizations and Studies



SIM / NFC based mobile services - the future starts here
Press Release: ETSI

Commissioner Viviane Reding on Data Roaming
News: EU Information Society Portal

Online Lead Generation: B2C and B2B Best Practices for U.S.-based Advertisers and Publishers
Release: IAB

Selected News at W3C
W3C Video on the Web Workshop (Report)
WAI-ARIA Overview (Accessibility Rich Internet Applications)
W3C Semantic Web Activity

Internet Studies and Market Research



Messung von Multimedia Content in einer Web 2.0 Umgebung (PDF)
Study: Nedstat

10 Billion Video Views Online in December
85% Of World’s Online Population Shopped On The Web
Game Ads Support the Free Play Model
Interactive Marketers Unsure of Tracking Capabilities
Home Theater Enroute to Mass Market
Studies: MediaPost Blogs

Online Shopping
A Portrait of Early Adopters
Studies: PEW Internet

Internet Initiatives and new Organizations



Femto Forum Wireless Standard
http://www.femtoforum.org/

HUB Alliance
eCommerce, Markets and Supply Chains
http://www.huballiance.org/



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Resources added 02/08

Articles News 02/08, Institutional, Studies, Initiatives


NAI Announces 2008 Behavioral Advertising Principles Initiative
Article: Adotas

BlogWorld 2007 Session Coverage Recap
Conference Report: BruceClay.com

ISPs Collect User Data for Behavioral Ad Targeting
Article: ClickZ

Is in-game advertising ready to take the next step?
Article: DM News

Nearly half of U.S. creates web content
The ins and outs of widget marketing
Win the ad war with widgets
Tips for IM marketing success
Anatomy of a website visitor
Articles: iMedia Connection

Mobile Web Sites' Growth Spurt To Continue
Study: Social Networking Results Difficult To Track
Survey: In-Stream Ads Are Intrusive
GroupM: Internet Overtakes TV In Sweden, The U.K. Will Be Next
The Great Wi-Fi Way
Optimism Declines Among Ad Execs, All Media Impacted, Even Online
'08 Online Display Ad Spending To Grow 14.4%, Outpace Overall Industry Growth
Articles: MediaPost Publications

Institutional Information, Organizations and Studies



Digital Video Platform Status Report
Study: IAB

The Internet economy: Towards a better future
Article: OECD Observer

IPTV: Market Development and Regulatory Treatment (PDF)
Measuring the Impacts of ICT using Official Statistics (PDF)
Reports: OECD

Selected News at W3C
W3C Publishes HTML 5 Draft, Future of Web Content
SMIL, Synchronized Multimedia
W3C Opens Data on the Web with SPARQL

Internet Studies and Market Research



Global Search Report 2007 (PDF)
Study: e3internet

A large scale Study of Wireless Search Behavior: Google Mobile Search (PDF)
Study: e.sprockets

EIAA Online Shoppers 2008 (PDF)
Study: EIAA

Information Behaviour of the Researcher of the Future (PDF)
Study: JISC

Online Video Attracts Six Out of Ten Internet Users Weekly
User Generated Video Expects 34 Billion Views in 2008
Marketing Execs Say Basics Are Most Important in 2008
Studies: MediaPost Blogs

Increased Use of Video-sharing Sites
Study: PEW Internet

Usability / Accessibility Papers
Resource, Nielsen Norman Group

Internet World Stats
Worldwide Internet Reach and Usage
http://internetworldstats.com/

RegistrarStats
http://www.registrarstats.com/

Internet Initiatives and new Organizations



DataPortability.org
Standards Interoperabilty at Social Media
http://dataportability.org/

Wireless Innovation Alliance
Usage of the TV Spectrum for Internet, Interactive Television
http://www.wirelessinnovationalliance.com/



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Resources added 01/08

Articles News 01/08, Institutional, Studies, Initiatives


Pricing For Online Video Advertising
Casual Blogs Are Making More Dough
"Legit" Virtual Item Trade Site Launches
Articles: Adotas

Virtual World Marketing Gets Reality Check in 2007
Article: ClickZ

Widgets are the new ad kid on the block
Tracking tech predicted to boom in Europe
ICANN to fast-track internationalized domain names
From the moon to the Earth--in HD
Articles: Cnet News.com

How social networks are courting marketers
Social media & consumer preference
Video: will costs skyrocket?
The buyer's guide to video ads
Articles: iMedia Connection

Where The Buffalo Roam: Kruger "Battle" Most Viewed On YouTube In '07
Generation Flex: Xers, Millennials Show Media Muscle, Deem Themselves "Broadcasters"
In-Game Ad Execs: The Billion-Dollar Forecasts Are Real
IAB Says It Will Help FTC Refine Privacy Principles, and Propose Its Own in '08
Articles: MediaPost Publications

E-commerce trends for 2008
Operators struggle to make money from Mobile TV- Study
Articles: Netimperative

Institutional Information, Organizations and Studies



Twenty-four new research projects on ICT security launched
Towards an RFID Policy for Europe
EDPS Opinion on RFID ...
Press Releases, Resources: EU Information Society Homepage

Internet Usage in 2007 - Households and Individuals (PDF)
Study: Eurostat (EU)

OECD Broadband Portal
Resource, OECD

FTC Staff Proposes Online Behavioral Advertising Privacy Principles
Press Release: FTC

Selected News at W3C
W3C Mobile Web Initiative
Multimodal Interaction Activity
Voice Browser Activity
Cool URIs for the Semantic Web - W3C Semantic Web Activity
W3C Emotion Markup Language Incubator Group
Ubiquitous Web Applications
W3C Emergency Information Interoperability Framework Incubator Group

Internet Studies and Market Research



EIAA Mediascope Europe 2007
Study: EIAA

Online Brand Reviewers Anxious To Help Other Buyers
B2B Marketing Budgets To Go Up In 2008 In Online, Events and Direct
3 out of 4 TV Viewers Switch On and Go Straight To The "Guide"
Studies: Center for Media Research

Netimperative Sector Report on Online Publishing
Study: Netimperative

Teens and Social Media
Digital Footprints (Identity Management
Studies: PEW Internet

Internet Initiatives and new Organizations



ACAP, Automated Content Access Protocol
Information Access und Control, Zugangsprotokoll
http://www.the-acap.org/

OATH, Initiative for Open Authentication
http://www.openauthentication.org/



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