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Internet Trends 2008


Resources added 06/08

Articles News 06/08, Institutional, Studies, Initiatives


Digital To Eclipse Traditional Advertising: Study
User-Generated Contests: A Guide to Success
Report: Online Video Viewership To Explode
Online Promotions Projected To Triple, You Ready?
Articles: Adotas

RSS Advertising Shows Signs of Life
Article: ClickZ

Music blogs: The new wall of sound
Social gaming coming into its own
Yahoo BrowserPlus aims for better surfing
Articles: Cnet News

Boosting natural search through user-generated review content
Microsoft launches engagement mapping
Articles: DMNews

The Blogosphere: A Mass Movement from Grass Roots
Article: eMarketer

Top EU security agency calls for policing of social network
Article: InfoWorld

Nielsen: Mobile Web Increases Audiences by 13%
U.S. Online Video Viewing Increases 64% Vs. Year-Ago
Google Opens TV Ads To All U.S. Advertisers
Mobile Banner Ads Have Same Brand Recall As TV Spots
Articles: MediaPost Publications

Social Networks Dominate the Mobile Web
Press Release: Opera

Institutional Information, Organizations and Studies



An unlimited source of Internet addresses to be on stream in Europe by 2010
The Future of the Internet (Project Compendium, PDF)
Releases: EU Information Society Homepage

Internet Address Space (PDF)
Report: OECD

Digital Video Ad Format Guidelines & Best Practices
User generated Content, Social Media and Advertising - An Overview (PDF)
IAB Internet Advertising Revenue Report (PDF)
Releases: IAB

Industry Review
Releases: MMA Global

Selected News at W3C
W3C Invites Developers to Implement WCAG 2.0
Extensible Markup Language (XML) Activity Statement
XML Security Working Group

Internet Studies and Market Research



Accenture's Global Content Study 2008
Study: Accenture

Online Promotions: The big Shift
What Local Media Web Sites earn: 2008 Survey
Studies: Borrell Associates

Most Marketers Go-It-Alone For Custom Content Spending (B2B Marketing)
Customer Care Reputation Studied Online Before Making Purchases
Retailing Revolution: Fingerprint Payment and Interactive Dressing Rooms
Studies: MediaPost Blogs Research Brief

Internet Initiatives and new Organizations



Open Screen Project
Cross Media Rich Web and Video Application Standardization
http://www.openscreenproject.org/

The Open Source Census
Research on Open Source Usage
http://www.osscensus.org/

Society for New Communications Research
http://sncr.org/



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Resources added 05/08

Articles News 05/08, Institutional, Studies, Initiatives


Interactive Advertising Bullish as Ad Market Hibernates
Report: Number of Ad Networks Will Grow 30% in ’08
McModify Mobile Search To Reach the Masses
Report: Send Interactive Ad Dollars to Smaller Sites
Report: Podcasts Thrice as Effective as Online Ads
Amp Up Quality Traffic With Comparison Shopping Engines
Articles: Adotas

Marketers Size Up New Metric System (Engagement)
Article: BrandWeek

Web 2.5: The emergence of platforms-as-a-service
SaaS is driving the world's 60 fastest-growing software companies, study finds
Web 2.0, meet Internet attack 2.0
Articles: Cnet News

When the World Wide Web is hit by regional filters
E-mail usage borders on overbearing, studies say
Articles: DM News

Virtual World Users To Marketers: It's The Activities, Stupid
GSD&M And Metaversatility Use Avatars for Virtual World Research
Virtual Worlds Draw Big Investment In First Quarter
Articles: MediaPost Publications

VideoEgg Introduces “Pay for Engagement” Model to Video Advertising
Aritificial Intellegence in Second Life, in the Body of a 4 Year-Old
Articles: Mashable

Institutional Information, Organizations and Studies



ADM Unveils Advertisement Unit Standards and Download Measurement Guidelines
Releases: Downloadable Media

European Interacitve Advertising Association
Aktuelle Studien: Familie, Medien, Shopping
http://www.eiaa.net/

More than 250 million Europeans regularly use Internet, says Commission's ICT Progress Report
Press Release: EU

User generated Content, Social Media and Advertising - an Overview (PDF)
IAB Issues Digital Video Ad Formats for Public Comment
Reports: IAB

Mobile Marketing Association Publishes Global Mobile Advertising Guidelines
Press Release: MMA Global

Messaging Anti Abuse Working Group
White Paper on Email Authentification and Best Practice
http://www.maawg.org/

PCI Security Standards Council issues Payment Application Data Security Standard
Press Release: PCI Security Standards Council

Selected News at W3C
PLING - W3C Policy Languages Interest Group
Internationalization Tag Set Interest Group Launched

Internet Studies and Market Research



February Top Social Networks - Make way for the new guys
Statistics: Compete Blog

Réseaux sociaux : des audiences différentes selon les continents
Statistics: LeMonde.fr

Blended Search Format Increases Marketers’ Visibility
Q&A Visits on Web Up Almost 900% Since 2006
Paid Search To Acquire, and Email To Retain, Online Retail Customers
What’s A Blogger?
Studies: MediaPost Blogs

Q1: Ad Network Landscape, Trends and Outlook
Study: Rubicon Project

ACM Digital Library Computing
http://portal.acm.org/dl.cfm

Smart Internet Technology CRC
Studies on Social Media, Web 2.0, Resource
http://www.smartinternet.com.au/

Internet Initiatives and new Organizations



Messaging Anti Abuse Working Group
http://www.maawg.org/

PrimeLife
Data Protection at Web 2.0 and future Networks
http://www.primelife.eu/



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Resources added 04/08

Articles News 04/08, Institutional, Studies, Initiatives


Report: Advertisers Should Pour Money Into Sponsored Links’ Coffers
Web advertisers get site-specific
Rosy Future Predicted for Small Ad Networks
From iPhones To Eyeballs: Adaptive Mobile Ad Strategies
Articles: Adotas

In Survey, Social Media Marketing Takes a Corner Office
Article: ClickZ

Display technology's flexible future
Researcher: China overtakes U.S. as top Web market
EU backs Nokia standard for mobile TV
Articles: Cnet News

Collaborative Lessons from a Web 2.0 World
Mobile search is not online search (and why that matters)
Sizing up the possibilities for online commercials
Technology to make rich media more SEO-friendly
Articles: DM News

Internet video poised for explosive expansion in viewing
Viewers go online to interact while watching television
Ultra HD satellite transmission shows higher definition
Articles: inform itv

Nielsen: Consumers Warming To Mobile Ads
comScore Finds Online Generates 50% More GRPs Than Television
Arbitron Finds Online Listening Up 14%
More Web Users Have Questions, Sites Have Answers
Marketers And Virtual Worlds: Still More Questions Than Answers
Customers Disappointed By Web Sites, Online Customer Service
Articles: MediaPost Publications

Report: Web Spend Reaches Past Portals
Report: 'Alt. Media' Spend to Surge in '08
Future Bright for Widgets, Say Media Execs
Articles: MediaWeek

innerActive and Jamster’s successful UK trial of mobile in-game advertising generates 39% CTR
Mobile Gaming to Grow as Gamers Move from Carrier Decks to Newer Channels
New Study Forecasts Explosive Growth of the Digital Universe
Articles: OpenPR

Institutional Information, Organizations and Studies



Mobile TV across Europe: Commission endorses addition of DVB-H to EU List of Official Standards
Digital TV, Mobile TV: let's push for open technologies in Europe and worldwide
TeleHealth 2007 (Conference Coverage)
Radio Frequency Identification Devices (RFID): Frequently Asked Questions
Press Releases, Study: EU, EU Information Society Portal

Completion Of LTE Underpins High-Speed Mobile Future
Press Release: GSMA

Measuring User-Created Content: Implications for the "ICT Access and Use by Households and Individuals" Surveys (PDF)
Measuring Security and Trust in the Online Environment: A View using official Data (PDF)
Studies: OECD

Selected News at W3C
W3C Security Home
WAI-ARIA Overview (Accessibility Rich Internet Applications)
W3C Semantic Web Activity

Internet Studies and Market Research



Online Ad Networks: Monetizing the Long Tail (PDF)
Study: Desilva and Phillips

EIAA Online Shoppers 2008 (PDF)
Study: EIAA

Surveys 3G Mobile
Studies: GSA

Mobile Access to Data and Information
Study: PEW Internet

New Media An Important Place To Be Seen
Youth Fuels Online Video
Wealthy Consumers Using Social Networks Online
Elusive Consumers Create Marketers’ Needs For Branded Entertainment
Personalized Marketing Preferred; Execution Lagging
Studies: Research Brief

Safer Internet
Study on Content Filter Systems
http://www.sip-bench.org/

The State of the News Media 2008
http://www.stateofthenewsmedia.org/2008/

Internet Initiatives and new Organizations



DigitalStrom.org
Powerline Networking Standard
http://www.digitalstrom.org/

Digital World Forum
http://www.digitalworldforum.eu/

Open Management Consortium
Open Source Management Software Initiative
http://openmanagement.org/

SaaS Application Packaging Standard
http://www.apsstandard.com/

WWW2008, 17th International World Wide Web Conference
http://www2008.org/



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