FOLDEN E-Marketing Newsletter 01-08
eCommerce Trends and Internet Marketing
eCommerce by Online Payment and Internet Security as well as Internet Marketing are the Topics of the Revision. eCommerce and Internet Marketing are the Topics of the Newsletter.Online Payment, eCommerce and Internationalization
The online payment market was and is characterized by different systems of various market participants. The variety at this reach has hindered the fast spread of online payment systems by missing standards and interoperability for long time. Meanwhile the market is in a move. Online payment systems become accepted as an alternative means for payments beside established methods like card payments. This for sure is reasoned by the integration and offering of alternative payment systems by big market participants (e.g. PayPal of eBay). On the other side there is demand by users. The latter is due to ease of use and sensitiveness related to known security risks like data theft, phishing or headlines of data loss even at most established companies. Online payment systems are an alternative with increasing acceptance and a pragmatic means to pay small amounts with low risks and to shop with often changing services.The market of alternative online payment systems is populated by big internet companies like Amazon, eBay and Google. These companies by confidence are able to spread their systems and to assure acceptance. Alternative means are also offered by established payment system suppliers. These are virtual card systems with specific qualities related to the needs of the internet. A special service is offered by First Meta, a virtual credit card for use at virtual reality worlds already in use at Second Life.
Article Alternative Payments Moving the Needle, Payments News
Another trend is the attractive market of Mobile Payment as the mobile market is the only medium (mobile internet) with a higher reach than the internet (web) itself (There are about 2 billion mobile phone users compared to about 1 billion internet connections.). The mobile internet of course got different possibilities and preconditions as the www, but for sure it got its own chances. One chance probably is mobile payment as mobile phones are permanent companions like wallets are. The mobile phone has ideal qualities like authentification, universal information and communications, network connection and an integrated card easily to become changed into a smartcard.
Also this market is in a move and has different participants. There are internet services like named above and e.g. banking services. Banking services now are enhancing their services with payment facilities. Furthermore there are some new technologies like NFC, Near Field Communication (Near Field Communication Forum), which is also described as contactless payment. Using NFC a mobile phone becomes passed by at a terminal. By this the payment or some other activity becomes done. This technology may also become integrated into smartcards and is tested actually in pilot projects for ticketing and the like.
Last but not least internationalization has to be mentioned as a trend at online payment and ecommerce. Global active payment service providers are available serving global active ecommerce services or typical online applications like 3d chat and virtual reality or the community of roll playing with its thousands or millions of users and international represented music download pages or software providers.
FOLDEN News Online Payment, eMoney and Payment Systems
Internet Security
At internet security users and enterprises are confronted with known and new problems. Probably there is no need to mention that an up to date security system is a necessary precondition to access the internet without problems. A new issue is internet security related to social media services. This is a young market, which applications typically are vulnerable because of missing experiences. Beside the problem of identification of users by social media profiles there are specific problems of the innovative environment like AJAX, which do also concern widgets. In this reach some services are targeting these specific problems.At the enterprise level unique authentification is a hot topic especially related to mobile usage and the defense not only related to known problems (IDS, Intrusion Detection System) but by Intrusion Prevention Systems (IPS) defending against unknown attacks, too. Because of the increasing complexity of security issues and the need of permanent up to date services outsourcing and managed security by experienced services and experts is gaining popularity.
FOLDEN News Anti Virus, Firewalls and Enterprise Security
Internet Marketing Trends
Internet marketing will become more diversified by new marketing channels and segments. Growth areas e.g. are social media, in game advertising and virtual reality as well as mobile marketing. This is due to an increasing substitution of conventional media by the internet for information and entertainment. This trend is developing faster than expected. Some month ago studies have told that about only one in ten users is engaged in content creation. Now there is a study stating that one in three is contributing and naming themselves broadcasters. A similar development happens at virtual reality worlds. After the early hype e.g. with daily articles about activities at Second Life it had become quite. Now again there is an increasing amount of articles about new activities.Article Generation Flex: Xers, Millennials Show Media Muscle, Deem Themselves "Broadcasters", MediaPost Publications
Article Virtual World Marketing Gets Reality Check in 2007, ClickZ
Innovations and trends at the application level again are internationalization as well as the integration of improved targeting facilities and personalization.
Last but not least there is the domain market, which gains attention and acceptance. That domains could be a serious and profitable business is shown by an IPO filing.
Article NameMedia Files To Raise $172.5 Million Through IPO, MediaPost Publications
FOLDEN News Internet Marketing Trends
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