FOLDEN E-Marketing Newsletter 02-08
Search Engines and Internet Marketing
Search Engine Trends, Search Engine and Internet Marketing as well as Software and Open Source are the Topics of the Revision, Internet and Search Engine Marketing the Topics of the Newsletter.New Search Engines and Search Engine Innovations
The search engine business is very active. There are always new search engines coming up and entering the market as searching is a key issue of the internet. Numerous new services are listet at the revision and many do enable submissions. Further search engines are in development, at closed beta, invite only or so called stealth modus and announcing new technologies. If there will be a new competitor to the established players remains a question. But not long ago the market had a completely different look already. At this time portals offering every kind of services has been the best idea. Today these services have been sold or do serve own communities. The internet remains very fast in its development, what today is not thinkable suddenly might be embraced by everyone tomorrow.The ongoing development of search engines got the following broad trends:
- Improvement of the interfaces with universal access to various media
- Visual representation of information and results assorted by clusters, e.g. end users or professional needs
- Vertical portals and search engines for particular purposes like business niches, local search or social media profiles
- Technological innovations like semantic search interpreting meanings or the integration of social media technologies
Social search engines are in a special position. These do get their search results by submissions of their participants, but do also integrate innovative technologies. An example are microformats (microformats.org), which e.g. do enable to acquire profiles (s.a. Social Media Software, Standards).
From the reach of social search engines some innovations are to mention. FuzzFind e.g. is a meta search engine, which do evaluate social media ratings at search results, thagoo is a meta search engine based on social bookmarks. Last but not least the already broadly announced Wikia Search has startet.
FOLDEN News Search Engines and Search Engine Marketing
Search Engine Marketing
To search engine marketing this means that there are and will be further ways to reach the users. This is a reality, which already has become shown impressively by social media usage. Especially at the vertical business range and at niches there are a lot of new services. Some new business search engines are mentioned at the emarkets.de b2b directory, a service associated with FOLDEN.Beside the common means of search engine marketing and depending upon the subject of a business further activities might be useful to optimize the reach of a service. At local marketing this might mean to emphasize an address or at the reach of international activities to use a local hosting service. Concerning social media related standards should be used or integrated.
A further novum is search engine marketing automation. Some services do offer such solutions, which automate the bidding process of ppc campaigns or may also include the whole process of search engine marketing and optimization.
At search engine marketing at the revision there are a couple of up to date articles and studies as well as tools for search engine optimization.
FOLDEN News Search Engines and Search Engine Marketing
Internet Marketing
With rating services for internet marketing articles, information resources with marketing data and innovations as well as new social media marketing services there are also interesting services listed there. A very interesting service related to sales and distribution of goods is Shopatron. This service targets the problem of direct sales by manufacturers and possible distribution problems. By the coordination of marketing activities of the manufacturer and even product offerings at the homepage of a manufacturer with the fulfillment by the retailer there arises a real win win situation for both parties. Further ecommerce services are listed at the software reach.FOLDEN News Internet Marketing, Online Advertising
FOLDEN News Internet Software, Open Source
Internet and Business Software
At software there is internet software, software directories with business applications and open source software listed. And there are some innovations in this reach, too. This concerns the application service provider model also known as SaaS, software as a service, and WebOS systems. New online applications beside the SaaS do also enable to generate or develop new online applications. This is similar to online desktops and WebOS applications. These mostly do offer popular standard software applications for communications, media sharing or office applications. But some of these WebOS services do also enable adjustments or the development of new online applications.FOLDEN News Internet Software, Open Source
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