FOLDEN E-Marketing Newsletter 03-08
Internet and Social Media Marketing Innovations
Internet Marketing Innovations, Social Media Marketing with Research and Application Service Providers are the Topics of the Revision, Internet and Social Media Marketing Trends the Topics of the Newsletter.Internet Marketing Innovations
At internet marketing there are a lot of movements. New platforms, social media and rich interfaces do require new forms of advertising and new metrics. By this there are a lot of niches, which are populated by new and specialized enterprises and start ups. Another trend is the need for optimization and increased efficiency in the marketing reach.Niches for new services are found at new and established platforms by various means. AdCamo e.g. offers advertising at the background of websites, NetAudioAds.com offers audio advertising based on cpm, Adroll.com offers special interest groups by user aggregation and Yieldy a network by aggregation of small and medium sized websites.
Marketing automation is another hot topic, already mentioned for Search Engine Marketing at the former newsletter. To increase marketing efficiency Adchemy offers a service using algorithms.
New means are required by web controlling as common parameters like page impressions can not deliver reliable metrics anymore. This is due to rich interfaces using AJAX or to the interaction with widgets. Engagement is the new paradigm by which activities and interaction with a rich application is measured. A new service offering such metrics is Nuconomy.
FOLDEN News Internet Marketing Innovations
Social Media and Marketing
The same is worth to social media marketing. Here, too, there arised a couple of new advertising networks, which do especially target niches at the blogosphere. Optimization at this reach becomes offered by targeting. Lotame does behavioral and demographic targeting at the social web, WidgetBucks behavioral targeting (s. article).Interesting new applications become available for social network aggregation, which allows the access to several networks by one account and the central administration of profiles and postings. For this purpose 8hands and Chirp do supply software, which can become installed at a computer.
Furthermore at the revision there are several specialized information services listed, social media research services and tools.
Article WidgetBucks Launches Behavioral Widget Ads
FOLDEN News Social Media Marketing and Research
Application Service Providers
Applications for business purposes, marketing and office applications are the main groups at this part. A broad range of services is available for video and streaming from web video to live broadcasting. Mostly there are means integrated for revenues by advertising.FOLDEN News Application Service Providers
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