FOLDEN E-Marketing Newsletter 04-08
Internet Marketing, Digital Media, Mobile and Telecommunications
Internet Marketing, Digital Media Innovations, Mobile and Telecommunications are the Topics of the Revision, Internet Marketing and Innovations the Topics of the Newsletter.Internet Marketing
A lot of internet marketing publications are mentioning the financial crisis and a possible recession. Data become analysed and discussed. But opposite to a changing consumer behavior predictions for the internet economy are positive. The reason for this lays within the characteristics of the internet, effectiveness. Exemplarily are price comparison services. The same is due to internet marketing and online advertising as the internet is still an emerging market. Even advertising expenses for now are not shared equally to the usage of the internet.Article Web advertisers get site-specific
At internet marketing itself there is a trend related to effectiveness, too. Possible means are marketing automation and optimization. This demand and trend might be strengthened by the economical situation. To fulfill these aims there is an increasing number of marketing tools available, which are often offered as application services supplied by the software as a service model. An interesting and innovative service is Yadata. This service automates the segmentation of markets and the marketing to these target groups.
And targeting is a general issue, too. And an increasing usage of targeting at verticals, niche portals and social media might be a useful mean in difficult situations.
At the revision furthermore there are new services in the range of rich media and video advertising as well as new services for mobile marketing and mobile advertising. Further articles and studies on these issues are available at the internet trends.
FOLDEN News Internet und Mobile Marketing
FOLDEN News Internet Trends
Digital Media, Mobile Communications and Telecommunications
Innovative services became developed at the converging intersection of the internet and telecommunications. For long and after meanwhile established unified messaging (the integration of email, fax and messaging) and usage of internet telephony there has not happened a lot, at least not at the viewable surface. Now there happens a further integration, the integration of mobile communications and telecommunications, social media, web and telephony from within applications (s.a. widgets).Also for marketing there are innovations coming from telecommunications. Several services are establishing advertising networks, which do offer in call advertising at telephony network and mobile communications. Whereas this might seem to be strange the example of the british mobile network Blyk shows the potential. Blyk is offering free mobile services financed by advertising.
At new media there are new entertainment and home networking products, navigation and telematics and business solutions for iptv and interactice television.
FOLDEN News Mobile Communications, Internet and Telecommunications
FOLDEN News Digital and New Media Innovations
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