FOLDEN E-Marketing Newsletter 05-08
Internet Marketing and Software Innovations
Internet Marketing, Internet Business Software and Online Collaboration are the Topics of the Revision, Internet Marketing and Software Innovations the Topics of the Newsletter.Internet Marketing Innovations
New technological marketing innovations have entered the market, which do offer various means. One issue is the further development and optimization of advertising formats by targeting. Means to do this are some first semantic applications. The term semantic web describes the gathering of natural language or written text and its processing by machines. Related to internet marketing and advertising this means new targeting methods and customer interaction and forms to offer products. TextWise is a service offering semantic targeting for online advertising.Another innovation is psychographic targeting. This form of targeting enables to reach customers by their mood or character (Mindset Media).
At rich media advertising there are six new video advertising services and solutions listed. Two of those do have interactive video features. Overlay.tv automaticly adds information, which typically consists of advertising messages. A "must see" is the 360 degree video solution by Immersive Media. By mooving the mouse within the video one is able to navigate within the video. New applications for advertising and other purposes are planned.
Last but not least there is social media marketing at the revision. There are also some information services about marketing at virtual reality and articles about these issues at internet trends.
FOLDEN News Internet Marketing Innovations
FOLDEN News Internet Trends
Internet Software and Software Development
There are also trend news and innovations at the software reach. At first there is the increasing acceptance of the software as a service business model. And this is serious as all of the fastest growing software companies are offering saas services.Article: SaaS is driving the world's 60 fastest-growing software companies, study finds
An innovation is the introduction of PaaS, Platform as a Service offers. PaaS is a service for the development, testing and the operation of internet applications. Software developers and enterprises find related tools, which do enable an easy realization of projects.
Article: Web 2.5: The emergence of platforms-as-a-service
Article: PaaS Article and Introduction at Wikipedia
Further software topics are project management and online collaboration, application services providers, open source and social media software.
FOLDEN News Internet Business Software
FOLDEN News Online Collaboration, Project Management
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