FOLDEN E-Marketing Newsletter 06-08
Search Engine Innovations and Internet Marketing
Internet Marketing, new Search Engines and SEM as well as Content and Participatory Media are the Topics of the Revision. New Search Engines and SEM are the Topics of the Newsletter.Search Engines and Marketing
The term Bubble 2.0 has often been used, opposite to this the social media space is most active with new applications and innovations for internet marketing and at the reach of new search engines. At the past month there have been a lot of internet marketing innovations, now social media marketing is the most active part. This might be reasoned by economical issues but for sure by the success of the social web. Also at the mobile internet social media services are most popular.Press Release Social Networks Dominate the Mobile Web
FOLDEN News Internet and Social Media Marketing
Search Engine Innovations
Search engines are an essential part of the internet and by this of particular interest. Primary goals are the improvement of search results and of information gathering. For this there are two clear strategies, human support within social search by rating and voting and on the other side semantic technologies. New is the intention based approach, where artificial intelligence may be used (Clueray and wundrbar).The results of intention based search engines are most similar to results of cluster search engines. Clusters are most popular with new search engines and seem to be useful as long as this task can not be handled automaticly. Another form of representation are graphs, which may contain relationships of information or persons (Cluuz).
Further forms of representation are used by ManagedQ and SearchMe. ManagedQ offers a visual representation of search results and reads relevant terms and persons out of found documents at the left. By deleting particular terms the search result can become improved and narrowed. SearchMe offers a 3d representation of results, which may become redefined by clusters.
Other kinds of specializations are to be found at social media search engines. Addictomatic does search the live web, blog postings, news and videos. Girls Ask Guys is a question and answer search about love, Organized Wisdom is a vertical social search engine about health.
FOLDEN News Search Engine Innovations and Marketing
Search Engine Marketing and Optimization
Already the existence of the term social search shows that social media is an issue at search engines, too. Usually this describes stand alone solutions. But some of these search engines do offer widgets, which may become integrated at blogs and homepages. By this the reach improves. Furthermore some engines enable search rolls, where several search engines become combined. By an own search engine with relevant content this is an alternative form of search engine submission. Examples of such search engines are Eurekster Swicki, Rollyo and Topicle.There are also possibilites for search engine optimization or the improvement of reach. Link baiting describes the application for linking. By this the reach becomes improved and the links may cause a better position. To get links this way the delivery of content is a strategy. But this is not a simple way as there might be negative reactions by the scene. Furthermore several social media services have implemented the so called no follow tag. By this there will be no optimization effect.
Another strategy is the use of other user generated content like product reviews. Product recommendations and reviews have become most important for online shopping. As reviews become accessed by the search engines the presence of a product will become broader. Starting point again is content, which may become delivered by texts or videos. Videos may be an own part of the search engine optimization strategy as those may become displayed at the search engine result pages by the blended search of the big search engines.
Press Release Bazaarvoice Serves More Than 10 Billion User-Generated Reviews to Shoppers Worldwide
FOLDEN News Search Engine Innovations and Marketing
FOLDEN News Content Syndication and Participatory Media
News and Topics by Overview:
FOLDEN News Marketing NewsFOLDEN News Internet Trends
FOLDEN.INFO - eMarketing & iMedia
E-Marketing Newsletter
Newsletter Archive
Newsletter Abo
FOLDEN News Areas
Marketing News
Internet Trends
FOLDEN RSS Newsfeed
RSS 2.0Feed Info
del.icio.us
Digg it
Furl
ma.gnolia
Netvouz
Simpy
Sphinn
StumbleUpon
Yahoo MyWeb