FOLDEN E-Marketing Newsletter 07-08
Internet Marketing, Semantic Web and Social Media
Internet Marketing Innovations, Social Media Marketing, Internet and Social Media Research are the Topics of the Revision. Internet Marketing and Social Media Innovations are the Topics of the Newsletter.Internet Marketing Innovations
New internet marketing technologies do enable new and further targeting methods. This is done by the semantic web (Definition of Semantic Web by W3). Semantic technologies make it possible to gather and read data and information in a linguistic context and secondly the context of data or data sets. Data collected by semantic technologies can be used for various purposes. Examples are the improvement of search engines, as described at the former newsletter, the usage for automated sales assistance by understanding the meaning of requests by a user and for the purpose of targeting at internet advertising. An impression of such features is given by Powerset, a new launched semantic search engine. Requests to Powerset may be done by terms, sentences or real questions.The use of linguistic enables one kind of semantic targeting for internet advertising. Adverts are matched to the meaning of content. Suppliers of such solutions are Peer 39 and TextWise.
Another kind of semantic targeting is based on profiles and relationships of users. This technological approach uses the context of data or data cards as commonly used at the social web. 33Across and SocialNedia Networks are offering this kind of semantic targeting solution.
Related to the technological approach and the importance of such technologies to the ongoing development of information technology and software there are some articles in the following.
Article SocialMedia to unveil 'friendship ranks'
Article Marketing in the semantic web
Article Web Applications and the Impact on Future Browsers and IT
FOLDEN News Internet Marketing and Advertising
FOLDEN News Social Media Marketing and Research
Social Media Innovations
At the social media space some interesting new services have been launched. Up to now innovation in this reach mostly came by vertical sites. Now some services show innovation by combining or mash web 2.0 technologies. Already revolutionary for themselves there are personal broadcasting services, where people may launch own live video channels. This may remind of webcam communities. But some of these personal broadcasting services are enabling live broadcast streams to the internet and to homepages by smartphones. One step further Flixwagon is going by offering an application to do live streams to Twitter. Seero combines video with geo tagging and gps data, Seesmic mashes up micro blogging with video. By this conversations and discussions may happen by a follow up function for messages. A completely different mashup is PayDotCom.com, an affiliate network with PayPal integration.FOLDEN News Culture, Music, Entertainment
Internet Market Research and Social Media Research
At internet market research new services offering market research tools, online panels, web analytics and knowledge management solutions are listed. Social media research services are listed at the appropriate site. Services listed at social media are offering buzz and reputation monitoring and particular social media analytics solutions. A remarkable large numbers of market research services is dedicated to Twitter. An introduction and overview of Twitter applications is offered by the article The Twitter Phenomenon and useful Tools.FOLDEN News Internet Market Research
FOLDEN News Social Media Marketing and Research
News and Topics by Overview:
FOLDEN News Marketing NewsFOLDEN News Internet Trends
FOLDEN.INFO - eMarketing & iMedia
E-Marketing Newsletter
Newsletter Archive
Newsletter Abo
FOLDEN News Areas
Marketing News
Internet Trends
FOLDEN RSS Newsfeed
RSS 2.0Feed Info
del.icio.us
Digg it
Furl
ma.gnolia
Netvouz
Simpy
Sphinn
StumbleUpon
Yahoo MyWeb