FOLDEN E-Marketing Newsletter 09-08
New Media, Internet Marketing, Social Networking
New Media Innovations, Internet Marketing and Social Media with Focus Social Networking are the Topics of the Revision as well as of the Newsletter.New Media Innovations
The convergence of the internet, television and mobile media is becoming more concrete. This is shown by applications at the internet, which become applied for mobile media and television. Similar observations have been made at the IFA consumer electronics fair (up to date IFA reports). Successful business models become applied at the mobile internet and by early applications of interactive television. Most successful is the adaption of social media at the mobile internet, which are some of the most used services as they are at the internet. This seems to be the ideal fit as mobile phones are made for communications. Interactive tv services, which might be described by an early stage and do mostly require a mhp equipped digital tv set top box, usually do offer additional information. First advanced applications by a view of the level of interactivity now may become chat. Actually this is possible by the internet. blinkx BBTV and the german service telewebber are offering online services or software for joint viewing. Participants may chat while watching together. YouTube has introduced this feature for internet video called Streams. Further information about interactive video applications is available at emediablogger.Walking through the IFA has shown that home networking and internet integration at consumer electronics has nearly become a standard. Digital image frames are most popular as internet radio devices are. At internet radios the integration of several transmission standards like digital audio broadcasting beside common signals is a trend. New media centers are hd enabled and may contain comfortable video editing programs like the product line of MacroSystem.
Home networking highlights have been product presentations by Daewoo and Panasonic. Daewoo has introduced a TVPC, which is equipped with preinstalled office software. Panasonic has shown BD Live, a PiP format to receive additional information from the internet while watching a blue ray disc. Sony offers wireless connectivity at tv sets. New navigation devices are hd enabled and may receive live updates (TomTom). The NaviCat navigation devices by Daewoo do offer all features of a personal media player and may become described as personal navigation devices.
Article Yahoo Wants to Bring the Internet to Your Living Room
FOLDEN News Media Innovations and Mobile Media
Internet Marketing Innovations
Social media marketing and video advertising are two most popular marketing topics showing a lot of new marketing services. Services listed do target social shopping and reviews, video advertising and advertising at social media sites. Something new are marketplaces for sponsoring and product placements at the social web. SocialVibe is a sponsoring platform. For product placements at internet video there are even three new services: StoryBids, Trendessence and Zadby.FOLDEN News Internet Marketing Innovations
Social Media and Social Networking
Social media aggregators and lifestreams are new but already well known social networking terms. Social media aggregators enable single sign on services for several social media services and cross border social networking. This trend is supported by the integration of new networking standards by providers of social media services and by a couple of projects as described at the former newsletter. The social web is already showing a shape of the semantic web (W3C Semantic Web Activity). It is described as similar to the semantic web but distinguished at the FAQ about the Semantic Web.The aggregation of social media services does enable various new ways of information and communications within the social web and new applications like lifestreams. Lifestreams sum up activities of participants, groups or enterprises and make them visible to others for information purposes or as a newsticker at websites.
Another most interesting type of applications are live tools. Covert it Live is a live blogging application, which may become easily integrated at a weblog or website. Postings are coming up as streams and can be viewed without scrolling or other activities. Viewers may add comments into the stream and contribute to a discussion. Streams may contain photos and videos. At the end of a session a stream may become saved and hosted to become viewed. Six Groups is a community and social networking application for blogs and websites. Posts are made live and participants may discuss. Group activities are become viewable as streams.
FOLDEN News Social Media and Social Networking
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