FOLDEN E-Marketing Newsletter 10-08
Search Engines and Internet Marketing
Search Engines, Internet and Search Engine Marketing as well as Online Payment are the Topics of the Revision. Topics of the Newsletter are New Search Engines, Search Engine Interfaces and Marketing Innovations.New Search Engines and Search Engine Marketing
The search engine market remains interesting and in motion. Numerous new search engines have been launched despite of the dominance of the big four (Google, Yahoo, MSN Live and Ask) and to enable the information access. There are various strategies to participate in this market.At first there is global search. There above all the search engines Cuil with a large index and innovative design of search engine result pages (SERP) and tyBit with unified search have become a lot of attention.
Other search engines do diversify by universal web search and the integration of social web or other specialized features. Oriango offers web search as well as special queries for blogs, multimedia and social media profiles. Njouba combines web search and search functions for various file formats. Social Mention is completely dedicated to the social web and Twingly a blog search engine with social networking features. Another form of diversification happens by serving vertical needs, which might be most useful in the business and it segment.
Most interesting is a segment with new interfaces, which for now has been dominated by search engines with clusters. A new trend are rich multimedia interfaces primarily targeting the entertainment segment and video. A nice example is (has not been accessible on the 1th October) Navigaya, a meta search engine immediately playing video playlists of wellknown dj's and integrating important internet services accessible by mouse over. Another very nice and useful interface has the meta search engine Viewzi, which offers a choice of result pages as well as access to useful and common services. Something that has not been seen elsewhere is the integration of a timeline service (more about Interfaces at the emediablogger weblog).
A topic of increasing importance to search engine marketing will be the supply of website information defined by Semantic Web standards. Some search engines already do offer semantic web features. Results do look similar to those of cluster search engines. But by definition the term cluster describes a statistical approach (e.g. the frequency of terms) whereas the term semantic web as defined by the W3C is related to the description of content. Falcons is a search engine describing the results in terms of the semantic web. Oamos and SearchCloud.net both enable to narrow results by tuning a query. Now an innovative service has been introduced to automaticly generate semantic meta data: SemanticProxy.com.
FOLDEN News New Search Engines and Search Engine Marketing
Online Payment
In contrast to the search engine market only a few new online payment services have been launched. New epayment services mostly are development at emerging markets with a large population like china or india. But some of these do have global ambitions. A trend in online payment is to serve the global market by offering processing for various currencies.An innovative segment are payment services in the reach of the social web, which have already been introduced at internet marketing. A new service in this segment is the epayment service noca. Despite of the presence of established payment services at the social web this segment will be interesting to watch and new services are to be expected.
FOLDEN News Online Payment Services and Solutions
Internet Marketing
An issue of increasing importance for communications and product marketing is the trend towards the live internet. Applications in this reach are microblogging, lifestreams and live blogging. The importance is due to a key attribute of the internet, communication. Some research has already shown that the live internet is influencing the blogging activity. Although an up to date study of the blogosphere describes blogging as mainstream and the fact that some popular blogs are as popular as publications of established publishers there is also a controversial trend of less blogging activity in favour of live applications.Article Lifestreaming and Blogging
Article State of the Blogosphere (Technorati)
A marketing trend related to the live internet is conversational marketing, which is situated at the social web. Conversations are enabled by live applications as well as by professional monitoring tools allowing an immediate reaction to publications and communications by social media marketing applications.
Other interesting initiatives are related to public relations. Here terms like social media release, social media news release or pr 2.0 are circulating. Whereas there are a couple of initiatives there are no concrete definitions or standards. Nevertheless there is an increasing importance to supply information in various formats to enable indexing of media by search engines and to ease the sharing of information at the social web. This form of releases is also described as social media newsroom.
At the revision there are new marketing services at all areas of monthly coverage. Most of the new services again are in the reach of rich media advertising and social media marketing. A couple of the large social networks now have introduced own proprietary advertising facilities. Advertising nnovations happen at particular niches like services for shortened url's useful for microblogging (adjix) or background advertising (AdCamo).
Intent targeting is a new term used by BlueKai and Placecast to describe their services and which is related to behavioral targeting.
FOLDEN News Internet Marketing and Online Advertising
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