FOLDEN eMarketing Blog

Veeple is another video solution provider for interactive video. Interactive video solutions do enable clicks within a video and to link documents related to the video content. Veeple is offering a complete solution consisting of content management, a video player and tracking facilities for affordable 49 US Dollars.

The impressive figure of 18.1% CTR is mentioned at the article Up With Veeple, which is far beyond usual advertising click rates at internet video.

Here is an overview of further interactive video solutions, further information about interactive video is available at the emediablogger weblog.

The W3C and the html working group WHATWG (Web Hypertext Application Technology Working Group), which mostly consists of browser software developers, have introduced a new draft on a HTML 5 standard (Document by the W3C and the WHATWG).

HTML 5, which is in the discussion and development already for a couple of time, aims to improve the handling of the now popular web applications. Aimed improvements do concern an easier and more secure integration of web applications into websites as well as offline browsing and storing of data. Whereas HTML 5 is not a verified standard for now, it is in part already supported by browser developers and by engaged webmasters. An introduction to HTML 5 and existing implementations is available by the following article:
How HTML 5 Is Already Changing the Web

Further information about HTML 5 is available at the WHATWG Wiki, information about existing html standards at the W3C HTML homepage.

The article Social Media for the Masses does some interesting comparisons between the blogosphere and particular social networks related to social media marketing campaigns. Despite of an amazing growth and innovations like microblogging blogs are still remaining the part of the social web with the largest reach. There is nothing wrong with this comparison as by interests social networks are in the same way fragmented as the blogosphere is. Blogs do unite some essential factors for modern campaigns. They are multiplicators in several ways and they do increase the visibility at search engines. As multiplicators blogs do reach other parts of the social web as well, which makes them a basic mean for social media campaigns.