FOLDEN E-Marketing Newsletter 11-07
Social Media, Market Research and Internet Marketing
Social Media and Internet Market Research, Social Media Commerce and Internet Marketing are the Topics of the Revision. Topics at the Newsletter are equal focussing on Trends and Innovations.Social Media and Market Research
Social media and market research are getting into an interesting relationship. Bases are the popularity and the huge amount of users as well as the popularity of applications like widgets. The numerous amounts of user profiles are already seen as valuable assets of social network providers. To the public access to user profiles is given by People Search Engines. To users there is the chance for interesting contacts and information.Social media research has become a paricular segment with a lot of specific market research instruments. Already popular news rating services like digg do offer accessible and useful information about user interests. Furthermore there are numerous services monitoring buzz topics by link patterns or other parameters.
New tools do offer the visualization of social web activities at particular services or websites. Fidg't Visualizer and Me.dium are two such visualization applications.
Further possibilities to market research for surveys are given by the use of widgets as it is offered e.g. by Polldaddy. By the popularity of widgets a broad reach might be realized or surveys at particular niche markets.
An innovation at the social web are avatars and virtual reality elements for social media profiles. By this a first merger of different particular worlds do happen for the first time, where for both a bright future is forecasted.
FOLDEN News Social Media Commerce
FOLDEN News Internet Market Research
Internet Market Research
Innovations at internet market research are online panels on demand supplied by webbased software and applications to track mobile usage. Further topics are online survey tools and software, website statistics, usability tools, business intelligence and knowledge management as well as visualization.As now is the time of mega services one may wonder about the reach of traditional panels. The latter typically got 1000 up to 10000 participants and exceptionally more. Opposite to this mega services typically do have around 100 million users. As the digital world is characterized by diversification and niche markets the question arises where the most useful information will come from.
FOLDEN News Internet Market Research
Internet Marketing
Hot issues at internet marketing are advertising at the mobile internet and video advertising. At both segments specialized advertising networks have been founded with big players especially at mobile advertising. Furthermore there are services specialized on advertising at user generated content like podaddies. Another service, Keibi, enables moderation and monitoring of ugc and by this a qualified placement of advertising.New at the advertising market are aggregators like the Rubicon Project, eXelate and YieldBuild. These services do offer cooperative possibilities to advertisers, publishers and also advertising networks with the aim of the optimization of revenues for all parties.
Last but not least the IAB released market numbers on online advertising, which are showing a new high. The forecast is bright and the future will bring a more diversified market with new and growing segments like social media marketing, in game advertising and rich media. Further information on this and other trends is available at the Internet Trends.
Article Historic Internet Advertising Revenues: First Half of ’07 Hits $10 billion, Q2 ’07 Exceeds $5 Billion for First Time
FOLDEN News Internet Marketing, Innovations
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