FOLDEN E-Marketing Newsletter 12-07
Internet Marketing, Innovations and Trends
Internet Marketing, Online Shopping and B2B Trade as well as Social Media Software are the Topics of the Revision. Trends in these Reaches are the Topic of the Newsletter.Internet Marketing Trends
The internet today is a medium with an extraordinary variety of content, a variety where the user is contributing in an increasing manner. The area of the prosumer has begun. Prosumer, a term created by Sony and consisting of the terms producer and consumer related to the development of video cameras. Numerous internet services are supporting this trend, of course mostly the social media segment. Internet marketing follows this trend with applications for the particular segments. Beside the aim to reach the particular prosumer at the particular platforms, e.g. by Video Advertising, there is a whole range of means like Widgets available to express particular lifestyles and to earn money, too. Tools do enable to sell music, offering shopping tips or sell stuff or even enable everybody to establish an own social media community to share music or videos or even to establish an own virtual mobile service. The latter is worth not only related to content (Fortumo) but also to become a virtual service provider (Sonopia).Another booming reach is the mobile internet. Again there is a couple of new Mobile Marketing and Mobile Advertising services.
Google does headlines in these reaches, too. This concerns OpenSocial, a social media api and common standard for the social web. Now developpers are able to develop rich internet applications, which can be used on all platforms. Already soon after the introduction of open social a whole range of the largest social media networks had integrated this standard. Another activity concerns the creation of an own mobile platform, Open Handset Alliance. Also at this project major players are involved. By these engagements at two innovative reaches Google should have assured further growth of its own and its popularity. By the way, the latest Google coup is related to renewable energy.
Article Google OpenSocial Image Gallery, TechCrunch
Press Release Google Launches OpenSocial to Spread Social Applications Across the Web
New applications on Social Media Marketing and Mobile Marketing are available at the december news at Internet Marketing, new Social Media Software applications and also enterprise software and solutions for business networking at the news rubric with the same name.
FOLDEN News Internet Marketing Innovations
FOLDEN News Social Media Software
Online Advertising, Privacy and possible new Regulations
Also targeting of potential and particular customers is a quality of internet marketing. This is realized by technologies to collect data like Online Tracking, Behavioral Targeting or User Profiles.Discussing this subject one may get completely different results, a business between equal partners mentioning the prosumer or big business with data or even exploitation. For sure data are valuable assets of enterprises and a big business. Opposite to this the common user for sure is not aware about where data is collected and how it might be passed on and used.
Privacy groups at the USA now have initiated an investigation, a problem which has been adopted by the EU, too. In the following there are two articles, further articles are available at a special at the Internet Trends.
Article FTC Town Hall Meeting Raises Questions On Regulation
Article EU Examines Behavioral Targeting, Privacy
FOLDEN News Internet Trends
Online Shopping and Trade
At online shopping there are new shopping services with new features. Social Shopping with reviews and recommendations has become an own part, where there are possibilities in generating income for users, too. Online trade covers private trade and B2B Online Trade.FOLDEN News Shopping, Online Trade
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