FOLDEN eMarketing Blog

Trada launched a crowd sourcing service for pay per click advertising campaigns. The service connects advertisers and agencies with ppc advertising experts, who are the crowd of experts. This way currently campaigns are created by an average of 24 experts creating thousands of targeted keywords. In the result the cpa is about 10 % lower with creative media being 10 % more effective, Trada communicates. Both advertisers and ppc experts are invited to join the service. For further information check out How Trada works at the Trada homepage.

Directory Sources: Online Advertising - Keyword Tools - PPC Management

Liveclicker, a video solution provider, has announced a video player supporting the upcoming HTML 5 standard enabling interactive video commerce. Interactive video solutions do enable a new way to shop or to get additional information by links within the video. By HTML 5, which will display video within the browser without the need of a particular video player, video becomes platform independent with the latter being worth on the web, mobile internet and any HTML 5 supporting platform. This is what Liveclicker claims to deliver, the ecommerce industry’s first platform independent interactive video ecommerce solution. Read the press release below for further information.

Liveclicker Releases Industry’s First HTML5 Player Supporting Interactive Video Commerce

Directory Sources: Video Advertising

The MMA has released a new whitepaper on mobile rich media advertising. The whitepaper is intented to foster the use of rich media formats within the mobile scape and the discussion about rich media mobile formats. It includes definitions and examples.

MMA Releases Whitepaper on Rich Media Mobile Advertising

Directory Sources: Mobile Advertising - Mobile Marketing