FOLDEN eMarketing Blog

Heardable is a new launched online service providing a scoring system to measure the awareness of brands. The service enables to get a score for particular brands and to compare the scores of various brands for the purpose of competitive analytics. Further features are a brand directory and the Heardable 100 Index.

Heardable is describing the service by predictive analytics and realtime brand monitoring and as the first of its kind worldwide. It is compared to the well known online statistic services Alexa.com and Compete.com. By creating tranparency the service provides a basis for the optimization of brand awareness.

Further information about the launch of the service is available by the following press release.

Heardable.com, The World’s First And Only Online Brand Optimization Tool, Announces The Launch Of Its New Beta Website

Directory Sources: Online Charts - Competitive Intelligence, Knowledge Management

A new Twitter app for business purposes has been introduced in an article by TechCrunch. It is TweetShare, an app to create community pages for brands, companies and similar purposes. The app is most comfortable by enabling companies to create whole media rooms and by supporting all kind of media, even hd video, and by providing various tools for statistics and polls and the like. Last but not least an api is provided. Further information about all features is provided at the about page and regarding fan pages in particular on a seperate tour about fan pages.

The app is similar to tweetmixx TechCrunch wrote in its article below, which has some further information about the app and background information about the provider of the app.

Tweetshare: Fuze Box’s Take On Branded Twitter Channels

Directory Sources: Microblogging - Social Media Marketing - Social Media Software - Social Networking

The Rubicon Project, one of the first movers in the range of advertising exchanges and aggregation of advertising networks, has launched a mobile version of its service. The service is realized in partnership with mOcean Mobile, a provider of a mobile ad management solution enabling the aggregation of advertising networks, too. The service is provided to the members of the Rubicon Project platform. Further information is available by the following official blog post.

Introducing REVV for mobile

Directory Sources: Advertising Exchanges - Mobile Advertising