FOLDEN eMarketing Blog

(With this post a holiday break occurs until end of May.)

BranchOut is the new big player of the business networks. The newcomer, which is just two years on the market has grown up to 25 million users. By this now it is just behind LinkedIn.

The specialty of BranchOut is its integration into Facebook. Despite of having an own website at BranchOut hosting the profile pages the whole network is available on Facebook and realized by being a Facebook app. This for sure has advantages by being able to easily switch between private and business communications or to refine already existing Facebook contacts. The biggest growth by the way came after being available on the mobile internet, which boosts the network from 10 million users to 25 million now.

LinkedIn’s Biggest Competitor Is a Facebook App That Just Hit 25 Million Users

FOLDEN.INFO Directory Sources: Business Networking

Social gaming has strong growth and so does in game advertising within social games, according to an article by Reuters. The amount of players is some hundred millions and by a growth of 80 % the volume of social game advertising will reach about 670 million US dollars in 2014, according to eMarketer. The social game company Zynga already doubled its revenues compared to the same quarter last year.

The advertising formats of social game advertising are most diversified. Beside typical banner advertising and branding some games enable to create own buildings or the like. An interesting idea is virtual merchandising, where gamers may get points by using virtual products. Some further insights are given by the article Madison Avenue turns to social game advertising.

FOLDEN.INFO Directory Sources: In Game Advertising – Social Media Advertising

Akamai has released its quarterly “State of the Internet” report. This report gives insights into qualitative and quantitative trends of the internet and internet usage like the global amount of users, bandwidth and general behavior. This includes mobile internet use and trends found by interpreting the data.

State of the Internet

FOLDEN.INFO Directory Sources: Document Sharing, Business Networking – Market Research, Studies