Internet Marketing Review September
The directory update September contains the topics Internet Marketing, Content Services and Blogging. Below follows a brief analysis of up to date internet marketing trends.
Internet Marketing and Advertising
The update on internet marketing includes several interesting innovations. Most notable is BrightTag, a service situated between market research, web metrics and marketing. BrightTag is a service to manage different kind of data gathered by web analytics on homepages or other services, which may include visits and demographic data as well as the origin of traffic and data on exit traffic. It is well known, that data has its value. This is what else is offered by BrightTag, services to monetize the data. Clients might be all kind of services in need of such data.
Innovative services and at the same time examples of companies possibly seeking data as described above are Mobiah and mSpoke. Both services are offering applications to personalize the experience on homepages and some other kind of solutions. Personalization happens by dynamic generation of content, which needs data to be accurate. Further relevant services are in the case of Mobiah personalized landing pages and social media content and in the case of mSpoke the automated generation of meta tags to index content. Personalization and generating landing pages already has been an issue in the August update by mentioning PageDo and SiteTuners.com.
Beside such innovations around market reseach, data and personalization social media marketing remains the dominant topic covered by the largest amount of new services. But this seems to change by the significant influence and popularity of the largest networks, which by their api interfaces enable the development of network specific services as well as in the case of Twitter lately the launch of proprietary marketing services. This or just seasonal reasons have calmed the market. Interesting in this context are the latest development in the field of newsfeed services as described below, which do integrate social media services aka social media feeds in the case of newsfeed readers.
Update September: Internet Marketing and Advertising
Content Services and Web Content
Content services include web content of different formats from news and texts to video and online platforms to trade and distribute content. Most remarkable without doubt is Metaweb, which has been acquired by Google (see also the official Google blog post Deeper understanding with Metaweb). Metaweb is a kind of content exchange using semantic web technologies to index content and to enable relevant matching of sources and services seeking content.
By the viewing point of a business model and of course at all Friendly Music by RumbleFish, a provider of right management and licensing solutions, is most interesting. Friendly Music is offering music to be used within YouTube videos, which serves the need of consumers or better prosumers to have a reliable source of music to create sophisticated video content.
Update September: Content Services and Web Content
Blogging and Newsfeed Services
This update includes blog, microblogging, newsfeed and podcast search engines, directories and applications with the most interesting innovations brought up in the range of newsfeed readers.
Despite of the similar functions of blogs and feeds on one side and social networks on the other side the symbiosis of the different technologies in use in the range of newsfeed readers is most remarkable. Blogs and feeds with its possiblities to distribute and receive information have been at the beginning of the development of the social web. Then these features have been part of the functions of social networks from the beginning by enabling to receive information provided by newsfeeds beside exchanging information by proprietary feed or messaging systems.
Now happens the opposite in the case of newsfeed readers. These may enable to receive information provided by social feeds (Collected) and become enriched by social networking functions (Feedingo), which in the case of Feedlooks embraces comments and may happen in realtime (Lazyfeed).
This reminds of social media aggregators, but might be seen as a different approach keeping in mind the intention of managing information. This problem, the information overload, is solved by different approaches. For instance Fever aims to solve the problem by a ranking system displaying the most popular issues on top and my6sense delivers a self learning and personalizable solution.
Update September: Blogging, Newsfeeds and Podcasting
