FOLDEN eMarketing Blog

The Microsoft search engine Bing and Klout, the social influence measuring service, have announced a cooperation in September. The first result has been the appearance and evaluation of the scoring within the Bing search results. In the future this cooperation will lead to a further enrichment of the Bing search results and a new way to become visible.

The basis is a new feature introduced by the influence scoring service Klout called Klout Experts. This feature is a question and answer service provided to Klout members, who may answer question and show their knowledge in a further way. If a query happens on Bing, relevant answers may be displayed within the search results. And there is an even higher level with Bing may passing on potential future questions.

Currently the participation in Klout Experts is limited to a test group. To participate in the feature in the future a waiting list is announced at the homepage of Klout Experts.

FOLDEN.INFO Directory Sources: Search Engine Marketing – Search Engine Innovations

The trend towards the event society is well known for some time already. One may think this is caused by socialization and having fun, which may be accurate to concerts. But this trend is not contrary to online events according to a study by the Virtual Edge Institute.

The Virtual Edge Institute has conducted a survey and interviewed marketers involved in executing events. The result is a growing audience and a disproportionate acceptance of online events: Event Producers Say Online Attendance Trending Up.

FOLDEN.INFO Directory Sources: Document Sharing, Business Networking – Online Markting Studies

Native ad formats, such like sponsored stories or promoted media and defined by advertising media being placed within the stream of standard user behavior, will have a growing market share according to a study by BIA/Kelsey. The already serious market share of 35% of last year will grow to 42% in 2017.

Beside native ads by local social media marketing there is another segment outpacing the general but healthy growth of the social media advertising spending. To get some figures read the following summary: Native Ads to Account for Growing Share of Social Media Ad Revenues.

FOLDEN.INFO Directory Sources: Online Marketing Studies – Social Media – Social Media Advertising