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Entries for Dezember, 2008

Blogosphere vs. Social Networks

The article Social Media for the Masses does some interesting comparisons between the blogosphere and particular social networks related to social media marketing campaigns. Despite of an amazing growth and innovations like microblogging blogs are still remaining the part of the social web with the largest reach. There is nothing wrong with this comparison as [...]

Online Targeting by Social Graphs

As one of the first companies Media6° (pronounce Media 6 Degrees) offers online advertising using targeting based on social graphs, a trend which is supported by new technologies like social media aggregation. By using social graphs the relationships of people participating in the social web become used to form groups of interest. The publication Adotas [...]

Fantasy Sports, a Mass Market

Online games are most popular. Virtual reality and MMOG (Massive Multiplayer Online Games) with their virtual goods and economies get a lot of attention. Less has been heard about the fantasy sports market. Fantasy sports is a semi real genre, where fans may manage and play with own teams based on real actors. The fantasy [...]

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