Interactive advertising on images and photos is offered by Pixazza. The specialized advertising network offers services for publishers, advertisers and a further business opportunity by searching for content (s. Experts).
The ads are running by an overlay format, which is already well known by interactive video formats. Overlays are like a further invisible surface, which may contain adverts, links or other information. The installation of the Pixazza service is really simple. It needs just the addition of a script to the code of a homepage. The script or underlying program will find the images at a page and display the ads automaticly.
Photos on the internet are popular like videos, but there are only a few services providing related advertising formats. The only further service known here is BritePic by AdBrite, an online marketplace for internet advertising..