Interactive advertising on images and photos is offered by Pixazza. The specialized advertising network offers services for publishers, advertisers and a further business opportunity by searching for content (s. Experts). The ads are running by an overlay format, which is already well known by interactive video formats. Overlays are like a further invisible surface, which [...]
An innovative social media commerce concept has been launched by Twofish. This services enhances the idea and usage of incentives and virtuat currencies at social commerce by using retargeting and behavioral targeting. Twofish itself describes the service as a virtual economy data platform, which enables upselling of virtual goods by using social media analytics. Directory [...]
A whitepaper on the use of social media for business and marketing has been released by the author Michael A. Stelzner. The study, which had about 900 participating marketers, informs about practices and used methods as well as about existing questions in social media marketing. Furthermore the report informs about expenditure of time, benefits, business [...]
