comScore reports about strong growth of vertical advertising networks. The growth has been 172 % between March 2008 and 2009 in the US market. Now about 60 % of the US internet population may be reached by vertical ad networks.
comScore Study Highlights Rapid Emergence of Vertical Ad Networks for Reaching Engaged, Targeted Audiences
Directory Sources: Business [...]
The US market for local online advertising has reached a volume of 6.7 billion dollars in 2008 Borrell Associates reports.
There really happens a lot in the reach of local media. This already has shown the reseach on news sites of the last month. Local news as well as hyperlocal news are a trend. Actually the [...]
Jodange is a monitoring service for the social web and user generated content. The application uses semantic technologies and enables the classification of opinions and sentiments in opposition to facts.
Social web and user generated content are known in marketing for chances and a difficult environment concerning the reputation of a company because of fast spreading [...]
