KDnuggets, a magazine about data mining and analytics, has reported about a new data analysis issue, cultural analytics. This topic is actually applied just in niches, but has potential. It describes the enrichment and conflation of data with cultural information. Possible usage is manifold. It might be used within geo information systems or online services, [...]
An up to date study by the Ball State University in cooperation with email marketers has shown a growing interest of direct marketers in social media campaigns. Concretely in this study this concerns companies, which are actively using email marketing. The surveyed companies aim to strengthen their enagement by 400 %, which includes 88 % [...]
Brand Asset Digital is specialized in services based on p2p technologies. For advertising and marketing within p2p networks the service is providing a pay per click advertising program. P2Pwords enables to place adverts at specialized search engines located at the intersection of the user interface to the p2p networks and the content. The service works [...]
