Two new social media studies have been mentioned by Research Brief. One has researched the importance of Twitter for businesses and the other the relationship of social networking and shopping behaviour.

There have been controversial news about Twitter lately. The positive news has been the exponential growth and the negative news a low retention rate of new members. An up to date study now confirms the importance of Twitter as a business tool and predicts further growth.

Twitter Rapidly Gaining Acceptance Among Users as an Important Social Media Business Tool, …

The study on the relationship of social networking and shopping has been conducted by Knowledge Networks. The study confirms the popularity of social media services, but sees shopping and seeking for product information not as a primary intention. Just 4% of social media users are seeking for shopping related information. But a critical annotation might be useful here. The study researched the behavior at social networks with general content and not verticals like social shopping sites.

Internet Users turn to Social Media to seek one another, not Brands or Products

Directory Sources: Social Shopping – Market Studies, Research