An AdWeek article analyses new internet marketing needs in the time of the realtime web and mentions several internet advertising examples. There is no doubt, that this trend needs to become an integral part of various internet marketing activities. People, profiles, messages and reactions have become new targeting objects instead of specific internet pages. This [...]
Navegg is a new service offering demographic analysis of the website audience. Demographic analysis is a trend topic primarily reasoned by new targeting opportunities by social graphs produced at the social web. Navegg is an innovative service with a different approach, which is in private beta actually. Navegg is using a proprietary network to identify [...]
comScore has released an up to date list of advertising networks of the highest reach in the US. At first sight it is apparent, that the Google Ad Network, which is often described as a monopol, is ranked on the third position. This gives another view to this discussion. But the most remarkable annotation regarding [...]
