According to a study by Forrester Research web metrics are a growth market MediaPost reports. Spendings on web analytics applications will double within the next 5 years. The reasons are new requirements by new advertising media means like web applications and new market participants in the range of small and medium sized websites.
In this context a new feature by the web analytics suite of Omniture may be mentioned. The SiteCatalyst has been enhanced by a new tool to measure the performance of Facebook applications.
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