Web Metrics are a Growth Market

According to a study by Forrester Research web metrics are a growth market MediaPost reports. Spendings on web analytics applications will double within the next 5 years. The reasons are new requirements by new advertising media means like web applications and new market participants in the range of small and medium sized websites.

Web Analytics Marketing Estimates Rise

In this context a new feature by the web analytics suite of Omniture may be mentioned. The SiteCatalyst has been enhanced by a new tool to measure the performance of Facebook applications.

Omniture Announces App Measurement for Facebook

See also Marketing Review Junw

Directory Sources: Tracking, Web AnalyticsMarket Studies, Research

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