The webbased service Sentiment Metrics combines brand monitoring with sentiment analytics to analyse the intention of posts and to determine important news. The service analyzes both mainstream media at the internet and especially the social web. The data becomes visualized to make trends viewable. Furthermore the application has integrated collaboration features to share and discuss the data with others and to export the data into other applications. Further information is available at the Sentiment Metrics homepage.

Directory Sources: Social Web Research – Market Research