A new advertising service to reach Twitter members has been launched. Twitter Sparq is in a test phase and for now free.
Twitter Sparq targets advertisers and on the side of publishers providers of Twitter applications and clients. The ads themselves do appear within the applications of participating publichers at first. There the ad messages, which are formed like Tweets, may become retweeted to friends and followers within the social network. This may lead to viral effects. Essential mean to achieve a viral effect are well formed messages, which in a given example is demonstrated by information about an event. The login to Twitter Sparq happens by Twitter account data..