Struq is a new behavioral advertising service. The service enables the targeting of potential customers by personalized adverts. Beside the general retargeting the proprietary ad server technology of the service is able to regard concrete offers and prices, which might have been the reason of a former visit to a website. The media currency of [...]
The online research company Hitwise has published a comprehensive presentation about a webinar on marketing research of social networking and the usage of social networks. Within the webinar the audiences are analyzed and the impact on news distribution and related industries. As the World Tweets: Unterstanding the Social Media Landscape Directory Sources: Business Networking, Document [...]
An interesting innovation is coming up, which is in private beta now. An online marketplace to trade various forms of advertising media commission free. Presentations and critics are positive, but the business model remains unclear for now: isocket. Directory Sources: Advertising Exchanges
