Key groups of the US advertising market have launched self regulatory principles regarding behavioural advertising. This self regulatory framework has been requested by the government, which elsewise has intervened. The framework is expected to be adopted in 2010. Below there is the press release by the IAB and a direct link to the published advertising principles.

Key Trade Groups Release Comprehensive Privacy Principles for Use and Collection of Behavioral Data in Online Advertising

Behavioral Advertising Principles

Directory Sources: Online Advertising News – Privacy, Security