OpenAmplify has introduced a solution deploying sentiment analytics of content for the targeting of internet advertising. The application analyzes content for its intention and meaning and displays the intention by signals. The application may be used to improve targeting by assuring an appropriate environment for placements or to respond in the case of concrete intentions like buying a product.

The following video is introducing the functions of the application. Further information about the OpenAmplify solution for internet advertising is available at the page OpenAmplify for Online Advertising.

Directory Sources: Online Advertising – Behavioral Targeting – Social Media Marketing