Video Advertising using Behavioral Targeting

eXelate, a provider of a behavioral targeting marketplace, has introduced the Access+ Partner Program to enable behavioral video advertising. The company has started partnerships with two video advertising networks, BrightRoll and TidalTV, MediaPost reports. Further information about the new service is available by the following press release.

eXelate Launches Its „Access+ Partner Program“ with Leading Video Ad Networks that Reach Over 70% of U.S. Web Audience

Directory Sources: Behavioral AdvertisingVideo Advertising