SocialMediaToday is mentioning an interesting term within an up to date blog post, Social IRM, which means Social Influencer Relationship Management.

This term describes a logical step. Connecting influencers is a basic mean in social media marketing and managing them would be the next step to ease future work or to keep a campaign alive. The usage of influence to reach targets is also known as a mean and by a quick search I even found some software tools provided by pr firms, which do enable irm. But in the context of social media this seems to be new. Below is an article with an explanation of the term social irm including a graphic visualizing the environment. New applications for sure are to be expected.

Social IRM – Influencer Relationship Management Pt 1

Directory Sources: Social Media