Up to now there has been a great disparity between online and offline advertising in relationship to the user behavior. This is changing. According to a study by GroupM online advertising will reach a market share of 15 % of the overall advertising market in 2010 opposite to just 3 % in the year 2001. [...]
Vibrant Media, a service provider for in text advertising, has introduced the winners of its Vibrant Awards, a contest on in text advertising campaigns. The award winners are some interesting case studies at the same time as in text advertising is much more than just linking to the advertisers services. Generally in text advertising enriches [...]
Up to dates stats by Nielsen do show growths for social media at all areas. People are spending three times more time with social networking, 17% of all time spent online. Ad spending and the share of the online advertising market has more than doubled within the last year. Ad Spend up 119% on Top [...]
