An article by Adotas reports about video advertising as an option for in game advertising, the advertising within online games. The article is related to the booming market of browser based games, online games playable by using a browser and without the need to install additional software.
Online games do happen within a particular technological environment, which is characterized by the need of speed to enable a comfortable flow of the gaming experience. Further parameters exemplarily are different levels of a game. New technologies now enable the integration of video into games for the purpose of advertising and targeting according the content and levels of games. Beside quasi conventional forms of advertising like perimeter advertising boards now it is possible to place adverts relevant to levels at virtual scoring sheets.