7 Degrees develops applications based on the graph theory, which here is used to illustrate the network connections in the business environment. These network connections are represented by social graphs.
The first product launched by 7 Degrees is PeopleMaps. PeopleMaps is an online application visualizing the business relationships between people, connections between people and enterprises and enterprise structures by social graphs. The app enables to search for persons and business partners as well as for contacts within enterprises. Furthermore contacts may be documented and new contacts may become generated by existing ones. PeopleMaps today has data of about 45 million people and enterprises.
Concrete business cases according to 7 Degrees are the support of marketing and sales, business development and investment as well as recruiting. A description of the functions of PeopleMaps is available at the 7 Degrees homepage by products.