Pardot provides a marketing automation and lead management solutions for b2b internet marketing. The online solution enables the integration of various online marketing services as well as marketplaces and the sharing of data with these services. The application analyses data to reach the most promising prospects and delivers data to reach prospects at the right time. At the end of the process costs including spending on internet advertising as well as profits are analysed to be used for follow up sales. Further information is available by a video demo at the Pardot homepage.

Directory Sources: Marketing Automation