The market research firm MRSI conducted a survey on behalf of the mobile solution provider NAVTEQ regarding the acceptance and success of local oriented mobile advertising related to retail business.

The survey showed, that 19 %, which seems to be a large number, of consumers seeking for local information about retail stores have clicked through an advert and that 6 %, which seems to be a large number, too, have visited a retail store based on the information provided by a mobile ad.

The adverts have been delivered to users of gps phones by using contextual and demographic targeting technologies.

New Study Underscores Why Location May Be Advertising’s Next Big Trend

Directory Sources: Business Networking, Document Sharing – Mobile Advertising