Mashable has put up a how to guide on the measurement of the social media roi. The article starts with an introduction to the definition of roi in relationship to social media including a presentation of the subject. In the following a couple of tools are introduced for metrics and sentiment analytics How To: Measure [...]
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LinkShare, one of the largest affiliate networks, has introduced a new tool to share affiliate links at Twitter. The tool is called TweetShop and part of the Bento Box, LinkShare’s pool of apps deploying new technologies like social commerce. More about the launch of TweetShop and the background is available by the following press release [...]
