The directory update November contains the topics Internet Marketing, Social Networking and Internet Software. Below follows a brief analysis of up to date internet marketing trends.

Internet Marketing and Advertising

Today the internet has a very human appearance caused by the social media trend. But in the background and not least because of the use by the large amount of users the most innovative and powerful technology is deployed. Too, this technology is a trend in internet marketing as it is needed to reach target groups or to meet other goals and withal a mean for rationalization. In this context and within a playing field of high competition happen the advancement of technology and the development of new services supporting the development of other new services.

Up to date examples of the November Update are Causata, a multi channel customer intelligence service based on distributed computing, or Samepoint, a social web research service offering an api interface to use the data for the integration or development of new services. Active in a different area is AttentionWizard.com, a web usability service for visual analysis and the measurement of engagement, which uses artificial intelligence. Last but not least of course there are the social media marketing services like peerset offering psychographic targeting and the realtime advertising exchanges like Triggit.

A special part of the ongoing development of social media marketing are services enabling social commerce or better social media business by shopping solutions, which may become integrated into social networks. This development already happens for a while and started with the entertainment segment offering music downloads by widgets (s.a. social shopping and widgets). New shopping solutions suitable to be used within social networks are Cartfly, Payvment and Sellit.

But social media business applications have deversified target groups. On the one hand those may be used in combination with technology, e.g. to establish social media campaigns by seeding and to reach influencers and opinion leaders. But on the other hand these services have facilities to market products advertised by intermediating affiliate marketing networks or to sell own products of any kind.

Update November: Internet Marketing and Advertising

Social Networking and Social Media Software

The update on social networking contains new social media aggregators as well as social media software.

Especially social media aggregators are significantly showing the trend of the availability of advanced technologies to a broad range of people. New applications have features, which formerly have been available to business users only. Exemplarily there are channel features to manage various activities and to post targeted messages.

At software there are applications enabling everyone to establish a social media service, enterprise solutions and social media services for enterprise networking.

Of special interest is the evolution of user generated content. As already mentioned in the September Update user generated content does only in part happen on marketplaces but is everywhere already. The playing ground of course are social media services, which already have become an established part of the media landscape. Beside this there are software services targeting anyone and enabling everyone to found an own social media community.

The latter is an exciting area, which in the context of the immersive web and ubiquitous computing again may and probably will change the media landscape completely. Thinkable are more comprehensive sites within social networks, a feature already available at Facebook, or the integration of self managed communities using software as described above into larger networks or perhaps integrated into a new kind of platform.

Update November: Social Networking and Social Media Software

Internet Software and Software Development

Internet Software lists information and software directories, software innovations and has a strong focus on the development of websites and software development.

In the context of the technological advancements mentioned at internet marketing Apigee, a service for the management of api interfaces, and Factual, a platform for open data, as well as the semantic web services have to be mentioned. These services, named at software innovations, do enable or support the development of other services.

Services supporting the development of software itself are a rather new but growing segment. Such services are offered for web design in particular by offering tools for layouts and prototyping and for software development in general. Such software development platforms are offering collaboration tools, tools for documentation as well as testing environments.

Update November: Internet Software and Software Development