Ingenious simple is the handling of the new payment system PayPhrase by Amazon. The system is using data already stored within Amazon accounts. To utilize the system users just have to create a phrase. This phrase needs to be submitted during a shopping process. After this the purchase becomes confirmed by a pin.
PayPhrase is the latest service of Amazon positioning the company as an it service provider, too. Services offered up to now include online stores and cloud computing services. An overview of all Amazon services is this range is available at Business Opportunities.