Google has announced new features of its social media application Google Friend Connect, an immersive web application supporting communications between users and friends on third party sites using the app.

The new functions consist in improved options for contacts between users by enhanced profiles including information about the interests of users on a site and the use of this information by the owners of these particular pages, e.g. to send newsletters. Furthermore the profiles contain links of particular pages the users have been interested in. Last but not least now Google AdSense may be activated within the app.

Google Friend Connect now is used on 8 million blogs and websites, The Next Web reports. Below is the official announcement by the Google Social Web Blog and a video introducing the new features.

Google Friend Connect, now more personalized

Directory Sources: Social Media Software