Google has announced a most interesting acquisition, which is able to change the internet advertising market again. The company announced to acquire Teracent, a marketing automation and internet advertising optimization solution provider. The Teracent solution personalizes and optimizes internet advertising by the automated generation of banner advertising based on templates with particular information like prices or local information.

The technology in combination with the market postion of Google has the potential to change the internet advertising market again. This concerns the targeting as well as the creation of advertising media. In the reach of targeting this concerns personalization and local targeting. This personalized approach (in the case of Teracent) is facilited by combinable elements realized by templates instead of complete and unchangable banners. The technology combines the templates and optimizes campaigns automaticly

Below are the official blog post by Google and a link to an introduction to Teracent by the FOLDEN eMarketing Blog.

Displaying the best display ad with Teracent

Personalization of Display Advertising and Marketing Automation

Directory Sources: Marketing Automation – Media Management, Marketing Optimization – Online Marketing