Eccolo Media has conducted a study on the b2b marketing mix at the technology sector. According to the results white papers and similar media like case studies are the preferred means for first Information. Additionally multimedia formats like video and podcasts are of increasing importance. The following article is giving an overview of the study, which may be downloaded for free by the link below.

White Papers #1 Info Source for Tech Buyers

Eccolo Media 2009 B2B Technology Collateral Survey Report (PDF)

Directory Sources: Business Networking, Document Sharing – Market Studies, Research