MediaBuyerPlanner, a source for media professionals, has released a report about the value of green marketing. The main result is a strong effectiveness. But this effectiveness of green marketing may differ by the company or organization sending out a message and the channels used for communications. Nevertheless in general green marketing is a trend issue. Further information, the report itself and a free executive summary are available by the following links.

MediaBuyerPlanner Reports

Executive Summary: Green Marketing

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