The expert publication AdAge reports about a growing trend towards internet advertising within social news streams, which happens in a similar way to the just introduced new features of the OneRiot advertising system.

The article of AdAge refers to advertising opportunities by Twitter posts as well as within news streams at social networks like Facebook and mentions several case studies. In the case of Twitter owners of popular accounts with millions of users are able to monetize by getting 10000.- US Dollars per post. Established publishers like the New York Times Online already consider these new opportunities, but do behave cautious. A main obstacle is to clearly mark advertising messages to be distinguished from common news.

News Publishers Start Seeking Money From Twitter Feeds

Internet Advertising within Realtime News Streams (OneRiot)

Directory Sources: Social Media Marketing