Kognitio and Baseline Consulting have conducted a survey about the state of the business intelligence industry. Key findings are expectations that the employment of business intelligence applications will grow and that there is a pressure to proove success. Astonishingly the majority of business intelligence professionals is unsure about the value of data gathered from the social web. The latter especially wonders contemplating features like sentiment analytics, which enables to analyse data up to concrete intentions..
In another business related social media study by Cisco the use of consumer related social networks within companies has been surveyed . Whereas using such social networks connects companies with customers, this leads to security risks at the same time.