beRelevant is a social crm and crowd sourcing service. The service extends existing crm applications to the social web to keep in touch with customers. Companies now may become connected with their customers on the social web to get feedback or to engage them. To manage the priority of contacts and to indentify the most important influencers the application is equipped with social web research facilities. Too, the application is a social media marketing tool enabling companies to understand the need of their customers and to connect to them at the point of decision making.

Further information about the service is supplied by a press release and the video below.

Directory Sources: Social CRM, CRM Applications – Social Media Marketing – Social Web Research