A new study on online trends in b2b internet marketing forecasts a 12 percent growth rate for the b2b segment, which will be accompanied by shifts in the online marketing mix. The greatest increase in spending is expected in the reach of social aka business networking followed by websites especially created for lead generation and online marketing services. Opposite to the general growth a negative growth rate of 2 percent is expected in the range of specialized directories .

Most interesting is a note about measuring the roi of b2b online marketing campaigns, which is conducted by just 50 % of companies. But those 50 % measuring the roi report about the success of online b2b marketing campaigns.

B2B Online Marketing Holds Strong Growth Potential

Directory Sources: Business Networking, Document Sharing – B2B Marketing and Information