The Use of Ad Networks is on the Rise

A study by Adify is showing a significant growth in the use of internet advertising networks with an increase of 24 % within the last 18 months. Now 69 % of media planners and agencies are using ad networks opposed to just 45 % in May 2008, when the former survey has been conducted. Too, marketers are increasingly aware about vertical networks. Interestingly this trend is in accordance with the expected rise of advertising exchanges.

Ad Network Use Grows as Marketers Promote Brands Online

Directory Sources: Online Advertising InformationAdvertising Networks