The IAB announced a couple of news today and beside the already mentioned interactive tv advertising guide the Standard Terms and Conditions Version 3.0 for the interactive industry have been published and a first ever “Social Media Buyer’s Guide”, which is dedicated to the social media advertising buying process. The latter is part of a couple of initiatives in the range of social media including social media metrics, best practices and a status report on user generated content platforms. All these activities are introduced and linked by the following press release.

IAB Unveils “Social Media Buyer’s Guide,” A How-To Primer for Marketers and Agencies

Directory Sources: Social Media Marketing – Advertising Organizations